Natalia Vodianova sits down with Teen Vogue to talk exclusively about the icon’s charity app, Elbi. “I strongly wanted those likes to become meaningful,” says Vodianova to journalist Avery Matera, regarding her desire to harness social media’s power for philanthropy. Elbi was started by Vodianova, alongside business partner and co-creator Timon Afinsky, to make it accessible for all to find and support charities that one is passionate about. By simply tapping Elbi’s ‘LoveButton,’ it allows individuals to automatically donate $1 to one’s particular cause — 100% of all donations go directly to the charity. Download the app here.
